Brand & product team guide
Digital Product Passport for brands.
For many brands, the hard part is coordinating factories, product teams, compliance files and customer-facing information into one reliable source of truth.
Brand-side priorities
Product master
One stable source for model, SKU, GTIN and version data.
Supplier governance
Standard fields, evidence links and clear ownership for upstream data.
Customer access
Separate public consumer information from restricted professional or authority data.
Avoid a marketing-only DPP
A branded QR landing page can improve customer experience, but it is not a substitute for the structured data, identifiers and access rules required by applicable legislation.